Thursday, July 10, 2014

The Projector: Simian Subjugation Edition UPDATE

Sunday UPDATE: The simians went suitably wild as Dawn of the Planet of the Apes served up the sixth-biggest opening of 2014, a bit higher than we had it though reports of it "going bananas" is so pathetically trite a bit much. With its A- CinemaScore and no new direct competitors arriving Friday – The Purge 2, Planes 2 and Sex Tape – expect a second-stanza drop closer to -50% rather than the now-typical -60%. As for Boyhood, Richard Linklater's masterpiece and multiple Oscar lock bowed to $359K from 5 locales, a strapping $72K per with IFC rolling it out nationwide over the next few weeks. As I may have mentioned, when it sets down in your town, consider seeing it mandatory.


(Weekend actuals)

1. Dawn of the Planet of the Apes $72.6M
2. Transformers: Age of Extinction $16.3M
3. Tammy $12.6M
4. 22 Jump Street $6.5M
5. How to Train Your Dragon 2 $6.1M

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On the road this week so brevity is the name of the game with a swarm of super-smart simians set to subjugate the cineplex this weekend in Dawn of the Planet of the Apes. The comparable feels like World War Z, which bowed with $66M last summer in roughly the same time frame — late June versus mid July. And while Apes doesn't have a grade-A headliner like Brad Pitt, the Matt Reeves-helmed sequel has fortuitous timing on its side after a wretchedly-dull 4th of July weekend — moviegoers are restless and should hit the cineplex in solid numbers.
  1. Dawn of the Planet of the Apes $65M (↔) - Will largely-glowing reviews buoy business?
  2. Transformers: Age of Extinction $17M - Just became the highest-grossing film ever in China with $219M in its first 11 days, global haul's $624M and counting.
  3. Tammy $10.5M - Is America already tiring of Melissa McCarthy's one-note comedy act?
  4. 22 Jump Street $6.25M - With $233M worldwide, still no official word on 23. As if.
  5. How to Train Your Dragon 2 $6M - Not the smash DreamWorks Animation – or frankly, anyone – expected it to be.
Also: Boyhood - The only thing slowing my favorite movie of 2014 thus far – and likely the entire year – from setting per-screen records from its five locations in NY and LA this weekend? Its nearly three-hour runtime. As the Richard Linklater masterpiece expands over the next several weeks, make it a need-to-see.