Thursday, July 31, 2014

The Projector: Record Setting Raccoon Edition UPDATE

Monday UPDATE: Record annihilated. Guardians of the Galaxy obliterated The Bourne Ultimatum's August record unleashing the third-biggest debut of 2014, its $94.3M bow behind only Transformers 4 and Captain America 2. With another $67.4M overseas, Guardians has banked $161.7M worldwide in its first three days and its A CinemaScore bodes quite well going forward with kids still on recess for the next several weeks, in many cases, until after Labor Day — next weekend's reboot of the Teenage Mutant Ninja Turtles will likely take a hit from Guardians' staying power. Though Guardians success spearheaded the biggest August weekend ever, the weekend's other newbie, the James Brown biopic Get On Up, opened to a listless $13.6M.

(Updated with weekend actuals)

1. Guardians of the Galaxy $94.3M
2. Lucy $18.3M
3. Get On Up $13.6M
4. Hercules $11M
5. Dawn of the Planet of the Apes $8.7M

__________________

While the move continues (yes, it's the longest in the history of mankind), pithy yet again this weekend with Guardians of the Galaxy – the most joyously-entertaining Marvel movie since the original Iron Man – on track for the biggest-ever August opening. Building and building – and building – buzz over the past several weeks, Guardians is dropping at precisely the right time, auds are frothing at the mouth for one last gasp of summer — the raccoon with the laser bazooka is set to score a substantial cinematic bounty.
  1. Guardians of the Galaxy $80M (↑) - Word of mouth boosts business, anything less than an 'A' CinemaScore will be shocking.
  2. Get On Up $18M (↔) - Minimal buzz for James Brown biopic.
  3. Lucy $17.75M - Sophomore drop could surpass -60%.
  4. Hercules $12.5M - Gets killed by Guardians.
  5. Dawn of the Planet of the Apes $8.25M - Nearing $200M stateside, $369M worldwide thus far.
Follow @FinalCutonFilm for the latest box office results throughout the weekend.