Thursday, July 17, 2014

The Projector: Primate Repeat Edition UPDATE

Sunday UPDATE: It was a simian sequel this weekend with Dawn of the Planet of the Apes dropping a very respectable -50% to claim its second-straight title with $139M banked stateside in just 10 days. The newcomers were a mixed bag at best: The Purge: Anarchy became 2014's first "horror" film to open north of $20M+, Planes: Fire and Rescue debuted lower than its predecessor and Sex Tape was straight up erased.

(Updated with Monday's actuals)

1. Dawn of the Planet of the Apes $36.3M
2. The Purge: Anarchy $29.8M
3. Planes: Fire & Rescue $17.5M
4. Sex Tape $14.6M
5. Transformers: Age of Extinction $9.8M


Ain't no messin' with the apes. Serving up one of the strongest mid-week, non-holiday performances of the year – heck, any year – Dawn of the Planet of the Apes is poised to become the first tentpole in eons to stave off a -50%+ drop in its second stanza. The three newcomers – The Purge: Anarchy, Sex Tape and Planes: Fire & Rescue – should do decent business but none of the trio can touch what Apes has going for it at the moment: scary-strong momentum.

(Updated with $500K added to Apes)
  1. Dawn of the Planet of the Apes $39.25M - Robust word of mouth + piqued curiosity = stellar second-weekend hold.
  2. The Purge: Anarchy $29.5M (↔) - Universal picked same weekend The Conjuring found massive success exactly one year ago, will scare-free sequel outperform like its predecessor?
  3. Sex Tape $26M (↓) - After Neighbors, 22 Jump Street and even Tammy, is there any appetite left for another R-rated comedy? Could tank.
  4. Planes: Fire & Rescue $24M (↑) - Aided by lack of animated offerings this summer even with its direct-to-DVD feel.
  5. Transformers: Age of Extinction $7.5M - Will top $800M worldwide over the weekend.
Follow @FinalCutonFilm for the latest box office numbers throughout the weekend.