Thursday, July 3, 2014

The Projector: Flat Fourth Edition UPDATE

Monday UPDATED UPDATE: Aside from 22 Jump Street swapping places with Deliver Us From Evil, nothing of note with the weekend actuals as one of the last of this summer's true tentpoles, Rise of the Planet of the Apes, rides in on Friday.

1. Transformers: Age of Extinction $37M
2. Tammy $21.6M
3. 22 Jump Street $9.8M
4. Deliver Us From Evil $9.7M
5. How to Train Your Dragon 2 $8.9M
6. Earth to Echo $8.4M


Sunday UPDATE: Flat Fourth indeed. With receipts down nearly -45% from last July 4th weekend, Transformers 4 tumbled -64% to become the first summer film to repeat as champ thanks to the sewage Hollywood served up as its competition — just as predicted. More later.

1. Transformers: Age of Extinction $36.4M
2. Tammy $21.2M
3. Deliver Us From Evil $9.5M
4. 22 Jump Street $9.4M
5. How to Train Your Dragon 2 $8.8M
6. Earth to Echo $8.3M

After the flood of  fireworks that kicked off the summer movie season – Captain America 2, The Amazing Spider-Man 2, Godzilla, X-Men 17 – Hollywood decided to hit the snooze button for the big ol' July 4th weekend, clearing a path for Optimus Prime and his herd of dinosaurs to run roughshod over the multiplex for a second-straight stanza. The slate of newcomers – Tammy, Deliver Us From Evil and Earth to Echo – belong buried in mid-October, not what should be one of the biggest movie weekends of the year.

(All 3-day sums)
  1. Transformers: Age of Extinction $41.5M - $400M worldwide in its first six days — filthy sick.
  2. Tammy $22M (↔) - Wretched reviews won't aid Ms. McCarthy and her director hubby.
  3. Deliver Us From Evil $11.5M (↓) - Sony tries to replicate the summer-horror success of The Conjuring and whiffs.
  4. Earth to Echo $10.5M (↔) - The Chronicles of E.T. does marginal business with tweens.
  5. 22 Jump Street $9.25M - Its end-credits sequence is no joke with $200M worldwide banked.