Friday, July 25, 2014

Scarlett Smackdown Edition UPDATE

Sunday UPDATE: Scarlett's smackdown it was. More than legitimizing her standing as a bona fide solo headliner, Scarlett Johansson's Lucy lit up the joint with $44M in its first three days, some $16M more than the similarly-marketed, Tom Cruise-toplined Edge of Tomorrow banked back in June. ScarJo ripped The Rock in the process as Hercules outmuscled expectations by a skosh in second with $29M. With its sluggish C+ CinemaScore, Lucy will suffer a severe sophomore drop, especially up against the hotly-anticipated Guardians of the Galaxy, a film whose buzz is building by the second.

(Updated with weekend actuals)

1. Lucy $43.9M
2. Hercules $29.8M
3. Dawn of the Planet of the Apes $16.8M
4. The Purge: Anarchy $10.5M
5. Planes: Fire & Rescue $9.5M


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For the love of God, don't move — ever. In the midst of my own move to a locale not officially unveiled as of press time, let's keep things pithy this week: ScarJo is set to put a smackdown on The Rock. Back to packing.
  1. Lucy $31M (↑) - Scarlett Johansson's BO draw put to the test in her first solo-headlining role in something for the masses.
  2. Hercules $22M (↔) - 2014's second flick about the super-strong son of Zeus will outperform the first, which essentially says nothing.
  3. Dawn of the Planet of the Apes $21.75M -  Expect another impressive hold for Oscar's effects frontrunner.
  4. The Purge: Anarchy $12M - Horrifying sophomore slide's a lock.
  5. Planes: Fire & Rescue $10.5M - Slid off the runway in debut frame, stays airborne thanks to zero other kid-friendly options.