Thursday, May 22, 2014

The Projector: Mutant Monotony Edition UPDATE

Monday UPDATED UPDATE: Still fourth-best by a skosh, Sunday's actuals saw the X-Men scoot past the $91M mark as focus turns to Maleficent next weekend.

1. X-Men: Days of Future Past $91.4M
2. Godzilla $31.1M
3. Blended $14.2M
4. Neighbors $13.9M
5. The Amazing Spider-Man 2 $7.8M



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Sunday UPDATE: We called it — fourth best. X-Men: Days of Future Past did its expected damage this weekend, posting the fourth-biggest opening of 2014, AKA right where we had it, especially when the actuals roll in. Godzilla cratered in its second frame, down a monstrous -66%, but WB isn't worried with massive worldwide receipts totaling $315M through two weekends. As for Blended, it was puréed with one of Adam Sandler's worst openings, slightly better than his 2012 bomb, That's My Boy, though that particular pile of bile was rated R as opposed to PG-13.

1. X-Men: Days of Future Past $90.7M
2. Godzilla $31.4M
3. Blended $14.3M
4. Neighbors $13.9M
5. The Amazing Spider-Man 2 $7.8M

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"The wait is over". Yes indeed, the marketing geniuses at Fox are trumpeting the arrival of their 87th X-Men movie with that very quote — as if theirs is the first tentpole to hit the 2014 marketplace. Here's the problem: X-Men: Days of Future Past isn't. Not remotely. The three tentpoles that preceded the mutants return: Captain America: The Winter Soldier, The Amazing Spider-Man 2 and Godzilla, have banked a combined $540M stateside, an additional $1B – roughly – overseas as Hollywood's "summer season" began some seven weeks ago. With some serious air sucked out of the marketplace – not to mention comic-book-character burnout – look for Bryan Singer's third X-Men outing to do respectable business this Memorial Day weekend, though posting a debut no better than fourth-best of 2014.

All 3-day sums, not including Memorial Day
  1. X-Men: Days of Future Past $87M (↔) - Expect Fox to tout its 4-day total over 3-day to push past $100M mark.
  2. Godzilla $41.75M - Word of mouth mixed at best for the radioactive beast, betting on -55% sophomore slide.
  3. Blended $22.5M (↓) - Adam Sandler and Drew Barrymore's third cinematic pairing takes hit from "neighborly" competition.
  4. Neighbors $17M - Partying on with lingering buzz in third weekend.
  5. The Amazing Spider-Man 2 $8.75M - Proof of Hollywood's globalization? 72% of Spidey's $637M worldwide haul banked overseas.