Thursday, April 24, 2014

The Projector: Spring Snooze Edition UPDATE

Monday UPDATED UPDATE: With the exception of the Sabbath-day strong Heaven Is for Real, the studios largely nailed their Sunday estimates ahead of Spidey's arrival Thursday night.

1. The Other Woman $24.8M
2. Captain America: The Winter Soldier $16.2M
3. Heaven Is for Real $14.4M
4. Rio 2 $13.9M
5. Brick Mansions $9.5M


Sunday UPDATE: Girl power packs a fairly-hefty punch. Beating the street by some $10M, The Other Woman brought ladies' night to the multiplex, skewing – shock of shocks – seriously female (75%), carding a solid-if-unspectacular B+ CinemaScore in the process. After three weeks on top, Captain America: The Winter Soldier dropped to second, holding better than expected once again, surpassing Iron Man 2 in worldwide jack with $645M. As for the weekend's other newbies, Brick Mansions did decent business due to curiousity in Paul Walker's final role and The Quiet Ones was dead silent, tanking with just $4M, continuing the trend of underperforming horror that dates back to Carrie, the most comically-atrocious film of 2013.

1. The Other Woman $24.7M
2. Captain America: The Winter Soldier $16.1M
3. Heaven Is for Real $13.8M
4. Rio 2 $13.7M
5. Brick Mansions $9.6M


Hollywood – just like yours truly – is on vacay. The last weekend in April is historically one of the weakest of the year and the studios are responding accordingly with a plate of Starz® specials, headlined by the Cameron Diaz ft. Kate Upton click-flick comedy featured in the endlessly-effervescent promo pic to your left, The Other Woman. It's the kind of movie that mobilizes women for a night of Sex and the City-like bonding though without the massive built-in audience the HBO series had when it went big screen back in '08. Godspeed to any/all men dragged into the thing.
  1. The Other Woman $15.5M (↓) - In the realm of Diaz' films, more What to Expect When You're Expecting than Bad Teacher
  2. Heaven Is for Real $14M - Faith phenom could contend for title behind strong word-of-mouth.
  3. Captain America: The Winter Soldier $13.25M - Spidey takes over the superhero mantle next weekend.
  4. Rio 2 $12.25M - Closing in on $300M worldwide with free reign on family market for foreseeable future.
  5. Brick Mansions $7.5M (↔) - Escapes direct-to-DVD damnation as Relativity attempts to grave-dig cash from Paul Walker's final role.
  6. The Quiet Ones $7M (↔) - Another horror fail's forthcoming.