Friday, March 7, 2014

The Projector: Sanguine Sequel Edition UPDATE

Monday UPDATE UPDATE: Studios did another solid job with their Sunday estimates as reflected in the weekend actuals.

1. 300: Rise of an Empire $45M
2. Mr. Peabody & Sherman $32.2M
3. Non-Stop $15.8M
4. The Lego Movie $10.9M
5. Son of God $10.4M


Sunday UPDATE: $25M less with the addition of 3D. It wasn't quite the smash its predecessor was but 300: Rise of an Empire still managed to pull off the second-biggest opening of 2014, bowing with a very respectable $45M. We nailed the number on the #2 film as Mr. Peabody & Sherman debuted on the low end of expectations, $11M less than fellow DreamWorks Animation release The Croods one year ago. Also of note, Wes Anderson's latest quirkfest, The Grand Budapest Hotel, checked in with the ninth-best per-theater average, a mammoth $800K from just four locations.

1. 300: Rise of an Empire $45M
2. Mr. Peabody & Sherman $32.5M
3. Non-Stop $15.4M
4. The Lego Movie $11M
5. Son of God $10M


$70M. Roughly $40M more than anyone – certainly Warner Bros. – dreamed it would debut with. 300 slashed and trashed all prior March records some seven years ago; the Zack Snyder bloodbath's the owner of the fourth-largest debut for the month as we set sail on its sequel this weekend. While time – not to mention the loss of Gerard Butler – has diminished interest in the prequel/sequel, there's no reason to we can't expect a rather robust bow for the mega-gory, bizarrely-entertaining follow-up. And man alive is that sex scene something else.
  1. 300: Rise of an Empire $49M (↔) - Betting on the second-largest debut of 2014 behind those plastic bricks.
  2. Mr. Peabody & Sherman $32.5M (↑) - Based on the number of buses and billboards outfitted with their mugs, an opening north of $40M would be a lock though those Legos sucked most of the air out of the family market.
  3. The Lego Movie $15M - Still building its tower of cash, surpasses the $350M mark worldwide this weekend.
  4. The Lego Movie $15M - Wasn't nearly almighty as The Passion of the Christ.
  5. Non-Stop $13.25M - Could see dramatic drop in cabin pressure in its sophomore frame.