Thursday, March 20, 2014

The Projector: Carbon Copy Edition UPDATE

Monday UPDATE UPDATE: It seems Summit overestimated Sunday, with Divergent dropping below $55M, while Muppets Most Wanted and God's Not Dead each surged some +$500K.

1. Divergent $54.6M
2. Muppets Most Wanted $17M
3. Mr. Peabody & Sherman $11.8M
4. God's Not Dead $9.2M
5. 300: Rise of an Empire $8.5M


Sunday UPDATE: Score another win for dystopia. While not remotely as fiscally fruitful as The Hunger Games, Divergent still managed to deliver the second-largest debut of 2014, a strong $56M over its first 3.5 days, ensuring something two other YA-literary sensations, Beautiful Creatures and The Mortal Instruments, couldn't — a sequel. Speaking of sequels, Muppets Most Wanted went into seclusion, falling some $13M shy of its 2011 predecessor's bow, despite a promotional onslaught that kicked off at the Super Bowl. Blame it on The Lego Movie and Mr. Peabody & Sherman, the pair has sucked all the air out of the family marketplace until Rio 2 drops April 11. And lest we forget two other notables: God's Not Dead, the faith-based sensation was more than Fireproof with $8.6M from just 780 locales, and The Grand Budapest Hotel was all booked up again, reserving another $6.8M from 304 rooms, a prodigious $22,204 per.

1. Divergent $56M
2. Muppets Most Wanted $16.5M
3. Mr. Peabody & Sherman $11.7M
4. 300: Rise of an Empire $8.7M
5. God's Not Dead $8.6M


Wannabe. That singular word sums up Divergent both creatively and commercially, it's the latest XX-protagonist, YA bestseller-turned-feature to plunder your local cineplex — at least that's Lionsgate/Summit's plan. And based on their prior XX-protagonist, YA-bestseller-turned-feature successes, you'd be wise to bet pretty big on Katniss Tris this weekend — even if the entire exercise is one giant – flagrant – ripoff of The Hunger Games.
  1. Divergent $58.5M (↑) - Should score the second-largest debut of 2014, could it push even higher?
  2. Muppets Most Wanted $28M (↔) - Will Disney's prodigious promotional push pay off for Kermit and Piggy's solidly-entertaining follow-up to their 2011 masterpiece?
  3. Mr. Peabody & Sherman $12.25M - Expect a slightly more substantial third-weekend tumble if the Muppets go gonzo.
  4. 300: Rise of an Empire $9.75M - Has already beheaded $250M worldwide.
  5. Need For Speed $7.5M - Poster child for importance of overseas' markets, 72% of its first-weekend cash was foreign.