Thursday, December 26, 2013

The Projector: Seriously Slammed Edition UPDATE

Monday UPDATE: Just back from holiday and three things jump out from this past weekend: 1) Frozen is an unstoppable sensation, 2) The Wolf of Wall Street wasn't much beloved by audiences, and 3) Ben Stiller's ego is smashed. The first of those is pretty self explanatory, the Disney tale of sister princesses soared 46% in its fifth weekend — an unheard of feat. It speaks to both multiple viewings and quality of product — young girls are eating up this inevitably Broadway-bound show. As for Leo's Wolf, it garnered a weak C CinemaScore; my best guess: women didn't love it nearly as much as men. With its misogynistic theme, not all that surprising. And poor Mr. Stiller, his Walter Mitty was – much like the film's titular character – neglected by auds who had plenty of other quality product to pick from.

1. The Hobbit: The Desolation of Smaug $29M
2.  Frozen $28.6M
3. Anchorman 2: The Legend Continues $20.2M
4. American Hustle $19.6M
5. The Wolf of Wall Street $18.5M
6. Saving Mr. Banks $13.5M
7. The Secret Life of Walter Mitty $12.8M

Traveling for the holidays, quick one this week as the marketplace is positively slammed with quality product — Oscar season is upon us. Based on the numbers from Christmas Day, Bilbo should make it three in a row with Leo close behind in The Wolf of Wall Street, a movie that cleaned up in our forthcoming Final Cut Finale, all the bests of 2013. Look for it early next week.

1. The Hobbit: The Desolation of Smaug $27M – Some $30M behind its predecessor through first 13 days.
2. The Wolf of Wall Street $24M – Its C CinemaScore isn't the news Paramount wanted to hear.
3. Anchorman 2: The Legend Continues $21.5M – The Local 4 news team appears to have hefty holiday legs.
4. The Secret Life of Walter Mitty $19.5M – Ben Stiller's first film since 2012's financially-disastrous The Watch.
5. American Hustle $17.75M – Nary a drop-off for David O' Russell's directorial gem.
6. Frozen $16.5M – Cracked 2013's top 10 with $210M and counting stateside.