Friday, September 13, 2013

The Projector: Cursed Clan Edition UPDATE

Monday UPDATE UPDATE: As expected, Insidious: Chapter 2 and The Family closed out a tick lower than their estimates.

1. Insidious: Chapter 2 $40.3M
2. The Family $14M
3. Riddick $6.8M
4. The Butler $5.5M
5. We're the Millers $5.4M

Sunday UPDATE: Horror continued to be uber-profitable for Hollywood this weekend as Insidious: Chapter 2 came oh so close to becoming September's biggest opening ever. Aided by its Friday the 13th debut date, the James Wan-directed sequel made roughly 50% of its cash Friday ($1.5M of that from Thursday), falling Saturday once football and a big ol' boxing match took center stage. Considering its B+ Cinemascore – quite strong for horror – word-of-mouth was decent, but as with all things spooky, the things tend to be heavily front-loaded. As for The Family, the Robert DeNiro-headlined black comedy went above and beyond its projection, though its miserable C Cinemascore portends a quick trip to Starz.

1. Insidious: Chapter 2 $41M
2. The Family $14.5M
3. Riddick $7M
4. The Butler $5.6M
5. We're the Millers $5.4M

It's been a booming year for scares at the box office. 2013's top films of the horror genre – The Conjuring, Mama and Evil Dead – have banked over $260M combined, with the first of that threesome currently standing at a towering $260M worldwide. And now – thanks to WB's sage business decision to push The Conjuring from February to July – James Wan brings his second frightfest to theaters in less than two months, Insidious: Chapter 2, the sequel to 2011's surprise $54M hit. While I expect business to be brisk, the insane success of The Conjuring could deflate the take given the short time span between the nearly-identical spooky projects.

1. Insidious: Chapter 2 $35.5M - Too similar, too soon. That said, your average run-of-the-mill moviegoer doesn't seem to give a flip. Not to mention, its PG-13 rating opens the doors to teens.
2. The Family $9.5M - In the realm of recent Robert DeNiro flicks, look for a Killer Elite-level gross versus a Silver Linings Playbook one.
3. Riddick $8M - 60% drop is all but assured for the so-so performing sci-fi threequel.
4. The Butler $5M - Has milked all it could out of the early Oscar buzz, should top the $100M mark by Sunday.
5. Instructions Not Included $4.75M - After two weeks, already seventh on the list of highest-grossing foreign language films. Soon to be sixth.