1. The Conjuring $41.5M
2. Despicable Me 2 $25M
3. Turbo $21.5
4. Grown Ups 2 $20M
5. Red 2 $18.5M
6. Pacific Rim $15.9M
7. R.I.P.D. $12.7M
If you needed a reminder that budget isn't always indicative of box office success, it arrives this weekend in the form of The Conjuring, James Wan's creepy-as-all-get-out Chucky meets The Exorcist horror-ish flick. Moved from February to mid-July due to its through-the-roof test screenings, Warner Bros. is poised to capitalize on its $20M investment. Like June's micro-budgeted smash The Purge, The Conjuring has massive social media buzz and let's face it, supernatural scares have been financial windfalls of late: the Paranormal Activity franchise, Mama and Wan's own Insideous to name a few.
- The Conjuring $38.5M (↑) - Its R rating could either temper the take or drive additional business due to a perceived "edge".
- Turbo $31.5M (↔) - Animated overload takes a toll on the supercharged snail after the one/two punch of Monsters University and Despicable Me 2.
- Despicable Me 2 $22.5M - The return of the Minions has banked $400M worldwide to date.
- Red 2 $21M (↓) - The most random sequel since Cocoon: The Return.
- Grown Ups 2 $18.5M - Why — just why.
- Pacific Rim $18M - The best popcorn movie this summer had little pop at the BO, Cloverfield opened bigger.
- R.I.P.D. $13.5M (↓) - D.O.A.