Friday, July 19, 2013

The Projector: Demonic Doll Edition UPDATE

Sunday UPDATE: Warner Bros. needed it. A week after Pacific Rim failed to financially deliver on its elephantine premise, a little scarefest carrying one-tenth the budget opened bigger than the Voltrons vs. Godzillas epic. Doubling its $20M production cost, The Conjuring – sequel confirmed – became the latest supernatural smash at the box office, carding an A- Cinemascore to boot — unheard of within the malevolent-spirit genre. The semi-surprise this weekend was Turbo, DreamWorks' supercharged snail hit the pits thanks to animation exhaustion after the one/two punch of Monsters University and Despicable Me 2 blew through theaters — the latter of those taking Turbo down in the head-to-head in its third weekend. And step aside After Earth and The Lone Ranger, we have a clear winner for this summer's biggest piece of trash loser: R.I.P.D. The $130M Universal product was B.I.D. with $12.7M for the three-day frame. A wretched weekend for Ryan Reynolds – he voiced Turbo as well – the owner of a spotty box office record at best before this pair of duds.

1. The Conjuring $41.5M
2. Despicable Me 2 $25M
3. Turbo $21.5
4. Grown Ups 2 $20M
5. Red 2 $18.5M
6. Pacific Rim $15.9M
7. R.I.P.D. $12.7M

If you needed a reminder that budget isn't always indicative of box office success, it arrives this weekend in the form of The Conjuring, James Wan's creepy-as-all-get-out Chucky meets The Exorcist horror-ish flick. Moved from February to mid-July due to its through-the-roof test screenings, Warner Bros. is poised to capitalize on its $20M investment. Like June's micro-budgeted smash The Purge, The Conjuring has massive social media buzz and let's face it, supernatural scares have been financial windfalls of late: the Paranormal Activity franchise, Mama and Wan's own Insideous to name a few.
  1. The Conjuring $38.5M (↑) - Its R rating could either temper the take or drive additional business due to a perceived "edge".
  2. Turbo $31.5M (↔) - Animated overload takes a toll on the supercharged snail after the one/two punch of Monsters University and Despicable Me 2.
  3. Despicable Me 2 $22.5M - The return of the Minions has banked $400M worldwide to date.
  4. Red 2 $21M (↓) - The most random sequel since Cocoon: The Return.
  5. Grown Ups 2 $18.5M - Why — just why.
  6. Pacific Rim $18M - The best popcorn movie this summer had little pop at the BO, Cloverfield opened bigger.
  7. R.I.P.D. $13.5M (↓) - D.O.A.