1. The Purge $36.3M
2. Fast & Furious 6 $19.7M
3. Now You See Me $19.5M
4. The Internship $18.1M
5. Epic $12.1M
As we've arrived at arguably the most wide-open (or if you prefer: widest-open) weekend of the year, I've decided to adjust the Projector a bit, with the additions of directional arrows (as opposed to non-directional ones), indicating my take on a new release's momentum headed into its debut frame. This weekend we have The Purge surging and The Internship flat, though my valuation of the irresistibly likable Vince Vaughn/Owen Wilson reunion is more bullish than the any of the so-called "industry insiders". All that said, this is truly one of those "shot in the dark" kinda weekends.
- The Purge $30M (↑) – The home invasion horror/thriller's been trending on Twitter for days as boffo buzz builds and builds. An opening in the low $30M's range (possibly even higher) is within reach for Ethan Hawke's second horror outing in the past eight months (Sinister), though its theater count is 2,500, rather than 3,000+.
- The Internship $25M (↔) – Using the last successful non-sequel comedy, Identity Thief, as a guide, the Google-glorifying, Wedding Crashers reunion should be opening in the $40M range, but based on the less-than-stellar track record for Vaughn of late (The Watch, The Dilemma), expectations are tempered. Wouldn't be shocked to see it push $30M, or for that matter, finish near $20M. Thus my middle-ground estimate.
- Now You See Me $16.5M – Yes, I have the magician caper making more in its second weekend than I projected to bank in its first. 2013's most shockingly successful film thus far, just ahead of the aforementioned Identity Thief.
- Fast & Furious 6 $15M – Just hit the $500M mark worldwide — fastest film to do that in Universal's history.
- Epic $9.5M – Shaping up to be a big disappointment for 20th Century Fox with just $71M stateside in its first two weeks of release. For comparison, The Croods raked $104M in its first 14 days.