Friday, April 5, 2013

The Projector: Cursed Cabin Edition UPDATE

Sunday UPDATE: Nailed it again. (Fine, if you want to be all technical about it, my projection was off a microscopic $1M) There was box office bloodshed as the re-envisioning of Sam Raimi's 1981 zero-budgeted gushathon, Evil Dead, gashed a strapping $26M to win the weekend. Its shoddy C+ Cinemascore - par for the course when it comes to horror - portends a quick fizzle, but with a budget of $17M, TriStar is seeing black, not red. Everything else fell right in line with my projections — The Croods stayed rock solid with a scant 21% drop.

1. Evil Dead $26M
2. The Croods $21.1M
2. (tie) G.I. Joe: Retaliation $21.1M
4. Jurassic Park 3D $18.2M


Horror sells. Just ask Mama. Or Sinister. Or The Possession. Going back to August and the last of that trio, the horror genre - supernatural, slasher, etc. - has won the weekend four of its last five opportunities (five of six if you count the Resident Evil franchise as horror). None has opened lower than $17.7M (The Possession), with the fourth incarnation of Paranormal Activity raking the most: $29M. With the onset of Evil Dead, the "reimagining" of Sam Raimi's '81 outlandish gorefest, bank on another windfall for all things bloody. Gushingly so.
  1. Evil Dead $27M - With a budget just slightly bigger than its cursed-cabin inspiration, TriStar will have zero issues recouping its Pegasus-logoed investment, likely by Monday morning.
  2. The Croods $21M - DreamWorks Animation's only mistake in marketing? Failing to have stuffed Belts available for the kiddos upon exiting the theater. Or for that matter, available at all.
  3. G.I. Joe: Retaliation $20M - Solid $40M opening for Snake Eyes and the Joes with an additional $80M overseas.
  4. Jurassic Park 3D $16.5M - Has it really been 20 years since the dinosaur DNA-extracting original dropped? Yeah, you're old.
  5. Tyler Perry's Temptation $9.5M - Kim Kardashian's film career is likely one-and-done after scathing reviews — a crushing blow to her limited finances.
Also: The Place Beyond the Pines - The Gosling/Cooper combo brings their jarringly-fractured drama to more markets this weekend after a fierce four-theater debut, averaging $70K per.