Friday, March 29, 2013

The Projector: Snake Eyes Edition UPDATE

Sunday UPDATE: If Vegas ever starts taking bets on the box office, I'm your handicapper. Nailed the Joes' opening number to the million as Snake Eyes and his squad of real American heroes came up $13M short of their '09 debut – and that's with the 3D-upcharge advantage. Audiences largely liked what they saw, handing out an A- Cinemascore grade, which portends strong weekday figures with spring breakers. The Croods fell 40%, a larger drop than I anticipated but the Neanderthals have bagged a healthy $88M stateside in their first ten days. Tyler Perry joined the ranks of Steven Spielberg and Robert Zemekis as the only three directors to have at least nine $20M+ openings to their names. And The Host starved as expected, the cachet of Stephanie Meyer's name attached amounting to naught.

1. G.I. Joe: Retaliation $41.2M ($51.7M 4-day total)
2. The Croods $26.5M
3. Tyler Perry's Temptation $22.3M
4. Olympus Has Fallen $14M
5. Oz: The Great and Powerful $11.6M
6. The Host $11M


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After a nine-month delay, those real American heroes known as G.I. Joe finally unleash another all-out assault on the box office with the sequel to their big screen debut, G.I. Joe: The Rise of the Cobra. While it was largely savaged by critics, the '09 release raked some $300M worldwide and helped further Channing Tatum's then burgeoning - now boffo - film career. Tatum's back for the second go-around, even it amounts to a cameo as Magic Mike yields to the WWE champ, The Rock. Unlike its predecessor, don't expect an opening north of $50M, something in the $40-50M range is the target.
  1. G.I. Joe: Retaliation $41M ($49.5M 4-day) - The Rock needs a cash-infusing career boost after Snitch.
  2. The Croods $33M - Easter weekend will keep DreamWorks' caveman fam rolling in the dough.
  3. Tyler Perry's Temptation $19M - Curiosity about Kim Kardashian's acting ability works to Perry's advantage with yet another money maker.
  4. Olympus Has Fallen $17M - No one saw its $30M bow coming, but after a nasty rash of losers, Gerard Butler will take it.
  5. Oz: The Great and Powerful $12M - The wizard's banked $185M and counting even if James Franco is infinitely stronger in Spring Breakers.
  6. The Host $11.5M - Twilight with aliens. Somehow, I missed the screening.
Also: The Place Beyond the Pines - The Ryan Gosling/Bradley Cooper drama gets its start in four theaters before slowly expanding. A massive per-theater average is guaranteed.