Friday, March 15, 2013

The Projector: Magical Mess Edition UPDATE

Sunday UPDATE: The Incredible Burt Wonderstone bombed, The Call was off the hook. That's this weekend in the proverbial nutshell as Steve Carell proved once again he's a supporting - not headlining - act. The guy got beat by Halle Berry, an actress who hasn't had a legit hit since 2006's X-Men: The Last Stand; hers a small part in the massive mutant ensemble. Carell needs Anchorman 2 like yesterday. The weekend's other noteworthy item? Spring Breakers ginormous $90K average in all of three theaters. The Selena Gomez/Vanessa Hudgens/James Franco sleezefest expands to 600+ screens Friday – as I type up my take, let's just say it's pretty rad.



1. Oz the Great and Powerful $42M
2. The Call $17M
3. The Incredible Burt Wonderstone $10.3M
4. Jack the Giant Slayer $6M
5. Identity Thief $4.5M


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A David Copperfield/Houdini hybrid couldn't wrest the top spot from Oz this weekend so don't place any bets on Burt Wonderstone and his incredibly lame magic act. But keep this in mind: Comedies typically sell, just ask another tepid-at-best-laughter-attempt Identity Thief 'bout that.

  1. Oz the Great and Powerful $39M - Going with a +50% slide in the wizard's second frame thanks to weak word-of-mouth. Couldn't break the $80M barrier opening weekend.
  2. The Incredible Burt Wonderstone $24M - High on this strictly from a financial standpoint, even if it's embarrassingly unfunny. 
  3. The Call $7.5M - Zero buzz for Halle Berry's save-some-girl-from-a-serial-killer thriller.
  4. Jack the Giant Slayer $4.5M - Between the beanstalk and Cloud Atlas, Warner Bros. took a -$200M+ bath.
  5. Identity Thief $4M - Crosses the $120M mark this weekend. Ready the sequel.