Friday, January 4, 2013

The Projector: Leatherfaced Edition UPDATE

SUNDAY UPDATE: Leatherface laid waste to the competition this wild card weekend, sawing off $23M in ticket sales, slightly higher than expectations but within the expected range of its oiled-up chain. As with 99.9% of horror films, it's pretty much one and done as it expeditiously makes its way to the discount theaters – minus the 3D. The rest of the weekend went about as expected as it will be quite interesting to see what Zero Dark Thirty and Gangster Squad are capable of raking this coming weekend.

1. Texas Chainsaw 3D $23M
2. Django Unchained $20M
3. The Hobbit: An Unexpected Journey $17.5M
4. Les Misérables $16M
5. Parental Guidance $10M

Take a back seat Hollywood, the NFL is dominating the attention of the nation as the playoffs have arrived. With a pair of contests scheduled both Saturday and Sunday (including a primetime tilt Saturday night), moviegoing will be down but films that fall outside the 25-54 male demo should be less affected. That leads us - fittingly - to this weekend's wild card, Texas Chainsaw 3D, the latest incarnation of the Leatherface franchise. It's squarely in the 18-24 male demo and could very easily out saw expectations.
  1. The Hobbit: An Unexpected Journey $20M - Bilbo Baggins continues to bank crazy cash, crossing the $500M mark worldwide Thursday, one day after breaking the $240M barrier stateside.
  2. Django Unchained $19.5M - $85M and counting for Quentin Tarantino's soon-to-have-a-plethora-of-Oscar-nominations jacked up western.
  3. Texas Chainsaw 3D $18.5M - It's been months since a pure horror movie hit the multiplex (Sinister in October), and the market void plays nicely into the gears of the Lone Star slaughterfest.
  4. Les Misérables $18M - Stays strong with the date night crowd ahead of its bounty of Oscar noms this Thursday.
  5. Parental Guidance $9M - Should surpass This Is 40 in total receipts this weekend. Take that Mr. "King of Comedy" Judd Apatow.