Friday, October 26, 2012

The Projector: Argo Returns Edition UPDATE

Monday UPDATE: It happened. For the first time since 2009's The Blind Side, a film leaped to the top spot in its third weekend of release. Argo is on a tear, riding ridiculous word-of-mouth to diminutive weekend-to-weekend drops. And it appears Ben Affleck's run of domination with adult audiences will continue to stay strong until Skyfall drops in two weeks. Bond will be breaking some records of his own by then. This weekend's newcomers were washouts across the board: Cloud Atlas whimpered, Silent Hill: Revelation failed, Fun Size tanked, and Chasing Mavericks drowned.

  1. Argo $12.3M
  2. Hotel Transylvania $9.5M
  3. Cloud Atlas $9.4M
  4. Paranormal Activity 4 $8.6M
  5. Silent Hill: Revelation $8M

Having a film surge to the top spot, three weeks into its release, is akin to simultaneous solar and lunar eclipses. You have a better chance at winning the Powerball - thrice. But after Argo's ridiculously minuscule 15% weekend-to-weekend drop, that's precisely what's shaping up to go down this weekend. Ben Affleck's Oscar lock is riding a tsunami-like wave of glowing word-of-mouth, the likes of which we haven't seen since the summer blockbuster season.
  1. Argo $13M - It's $50M in the bank and counting for the Oscar frontrunner as audiences want in on the awards conversation.
  2. Silent Hill: Revelation 3D $13M - The first Silent Hill film opened to $20M en route to a $47M domestic total but it's six years on and there are legit questions about whether anyone gives a hoot about a sequel. Halloween certainly helps but Sinister and Paranormal Activity 4 took a ton out of the terror tank the past couple of weekends.
  3. Cloud Atlas $11M - The Wachowskis' three-hour odyssey to nowhere has sci-fi fans geeked but the remaining 5/6th of the moviegoing public indifferent at best. Bring a pillow.
  4.  Paranormal Activity 4 $10.5M - Will drop 65% - or steeper - from its debut but Halloween keeps it relevant for one more weekend.
  5.  Hotel Transylvania $10M - Even Sony is shocked the film's total take has topped $120M. Its family market domination comes to an end next weekend when Disney's Wreck-It Ralph drops.