Friday, August 31, 2012

The Projector: Summer's Over Edition

Labor Day UPDATE: All bets were indeed off for The Possession as the exorcism-ish flick is on track to bank $21M for the four-day holiday weekend. But the real tale is that of the Oogieloves, the creator of the Teletubbies attempt to manufacture a pre-K sensation. The flick was indeed sensational, opening with $448K (through Sunday), an average of $207 in each of its 2,160 theaters. 207 bucks. Making a movie that belongs as a TV show on PBS Kids is risky business. And bankrupting to boot.

 (All totals include Labor Day)
  1. The Possession $21.3M
  2. Lawless $12M
  3. The Expendables 2 $11M
  4. The Bourne Legacy $9M
  5. ParaNorman $8M
Also: Oogieloves in the BIG Balloon Adventure $600K

The summer movie season as we know it comes to an official close this weekend, though I would suggest it ended two weeks ago with a tepid opening for The Expendables 2. With Labor Day upon us, you'd think a 3-day weekend would make for one final shot of cash infusion at the box office - wrong. Both high school and college football are back and the beach beckons for one last hurrah. Don't expect any blockbusters until October, when Cloud Atlas comes calling.

(Four-day totals)
  1. The Possession $15M - Satanic possession flicks are so darn hard to forecast. Anyone remember The Devil Inside from last January? Raked $33M when not a soul predicted more than $15M. All bets are off with The Possession.
  2. Lawless $11.5M - The first of a long string of award-hopefuls to be unleashed over the next four months. It's not quite at that level but audiences will not leave disappointed. Could slightly outperform my estimate.
  3. The Expendables 2 $9M - Not as big as the first but it's managed to bank $120M+ worldwide.
  4. ParaNorman $8M - The oddly disconnecting claymation-ish creation is running roughly 20% behind its creator's last project, Coraline.
  5. The Odd Life of Timothy Green $6.5M - As the lone family film in the marketplace, charming little Timmy will score with parents too lazy to drive to the beach.