Friday, July 6, 2012

The Weekend Projector: Spidey vs. Katy Edition

Monday UPDATE: Don't listen to the spin, Spidey's total cash this past weekend was not entirely impressive. Given the fact the film played in 3D and IMAX, $62M is a very pedestrian number for a superhero franchise - pointless reboot or not. Again, I call your attention to the numbers Transformers did on the same weekend back in 2007, when tickets cost less and the luxury of a 3D upcharge didn't exist, and you tell me if The Amazing Spider-Man was a smash.
  1. The Amazing Spider-Man ($62M)
  2. Ted ($32M)
  3. Brave ($20M)
  4. Savages ($16M)
  5. Magic Mike ($15.5M)
Thanks Spidey for making this one of the easiest weekends to forecast in recent memory. With The Amazing Spider-Man opening on Tuesday, tracking its cash and making a call for this weekend is roughly 90% less difficult than your typical weekend. Having Katy Perry as the chief new competitor simplifies things significantly as well.

  1. The Amazing Spider-Man ($80M) - While the webslinger just set the all-time cash record for a Tuesday, this is not the second-coming of The Avengers. I'm going with something similar to the original Transformers, which opened on the 4th of July in '07 and put up $70M the following weekend. While Spidey should definitely top that, there's one major advantage he has over the Autobots and Decepticons: ticket prices - 3D in particular. The considerable upcharge means even fewer total tickets sold in comparison to Transformers. Here's my C- review.
  2. Ted ($35M) - The swearing bear took The Hangover down for the title of the biggest R-rated, non-sequel opening ever. Marky Mark and his stuffed buddy will continue to rake consistent cash for weeks just as the Vegas boys did. Here's my B+ review.
  3. Brave ($22M) - Just stuck an arrow in the $150M mark.
  4. Magic Mike ($21M) - Girls night out indeed. Channing Tatum's star soared that much higher after he and his co-strippers stuffed nearly $40M in their trunks opening weekend. Tatum's films have banked a gargantuan $334M stateside thus far this year.
  5. Katy Perry: Part of Me ($14M) - Self-indulgent concert flick that comes at least a year too late.
  6. The Savages ($11M) - Oliver Stone makes his return to the big screen for the first time since the worst colon-titled film ever - Wall Street 2: Money Never Sleeps.
Also: To Rome with Love - Woody Allen's latest expands to more markets but once word-of-mouth gets around that it's no Midnight in Paris, best of luck. Easily one of the most annoying movies of 2012.