Friday, May 25, 2012

The Weekend Projector: Men in Red Edition

Is there any legit interest in seeing the pair to the left reunited for a third go of it? Seeing as it's been 10 years since the last 'Men in Black' flick, it feels dated - pointless even. That, of course, hasn't ever stopped Hollywood from beating a dead horse - 'Transformers 4' anyone? With 'The Avengers' sucking the very life out of the box office, agents Jay and Kay could be up against a force even they can't take down - indifference.


3-day takes - not including Memorial Day:
  1. Men in Black 3 ($50M) - It's been nearly four years since Will Smith's mug was plastered on big screens with the ultra-forgettable 'Seven Pounds' and this is how he makes his return? Why you ask? As Randy Moss put it so eloquently: straight cash homey.
  2. The Avengers ($28M) - The superhero sextet keep scaling the all-time domestic box office list - jacking-up Jar Jar Binks for the 4 spot - $475M and counting stateside.
  3. Battleship ($11M) - Step up to the plate Universal, it's your turn to suffer the abuse of a massive B.O. meltdown. The $210M sunken vessel raked $23M opening weekend - Disney execs are chuckling.
  4. The Dictator ($9M) - Somewhat surprised audiences didn't find this more appealing. Not an unmitigated disaster but less cash than Paramount banked on.
  5. Chernobyl Diaries ($8.5M) - How do you know a movie has major issues? When the studio holds the press screening at 8pm, the night before it opens. Best of luck with that "from the makers of Paranormal Activity" sell.
  6. What to Expect When You're Expecting ($5M) - Let's pray this flop puts a stake in the heart of the "pile stars into a flick and the public will flock to see it regardless of how trite it is" approach.
Check my Twitter feed for updates: @ErickWeber