3-day takes - not including Memorial Day:
- Men in Black 3 ($50M) - It's been nearly four years since Will Smith's mug was plastered on big screens with the ultra-forgettable 'Seven Pounds' and this is how he makes his return? Why you ask? As Randy Moss put it so eloquently: straight cash homey.
- The Avengers ($28M) - The superhero sextet keep scaling the all-time domestic box office list - jacking-up Jar Jar Binks for the 4 spot - $475M and counting stateside.
- Battleship ($11M) - Step up to the plate Universal, it's your turn to suffer the abuse of a massive B.O. meltdown. The $210M sunken vessel raked $23M opening weekend - Disney execs are chuckling.
- The Dictator ($9M) - Somewhat surprised audiences didn't find this more appealing. Not an unmitigated disaster but less cash than Paramount banked on.
- Chernobyl Diaries ($8.5M) - How do you know a movie has major issues? When the studio holds the press screening at 8pm, the night before it opens. Best of luck with that "from the makers of Paranormal Activity" sell.
- What to Expect When You're Expecting ($5M) - Let's pray this flop puts a stake in the heart of the "pile stars into a flick and the public will flock to see it regardless of how trite it is" approach.
Check my Twitter feed for updates: @ErickWeber