Thursday, December 22, 2011

The Christmas Projector

It's been none too stellar for the studios as we close out 2011 - B.O. receipts down year-to-year big yet again last weekend (something that was foreseen here) but with MI4 going wide and virtually every demographic accounted for - if this Christmas crashes - Hollywood's got an epidemic to deal with.

  1. Mission: Impossible - Ghost Protocol ($50M) - Debuted on 425 IMAX screens last weekend with a hefty $13M - Tom Cruise & crew take to slightly smaller screens and will score large thanks to solid reviews and the recent void of massive 'event' flicks.
  2. The Girl With The Dragon Tattoo ($28M) - The bestselling book gets the American remake from one of our finest directors, David Fincher. The question becomes - does its dark subject matter and extended run time scare off the average moviegoer?
  3. Sherlock Holmes: A Game of Shadows ($25M) - Audiences didn't have quite the level of anticipation for the return of RDJ that Warner Brothers did. Seeing as the first was one of the more painful experiences I've had in a theater in the past several years - pleasantly surprised with the early outcome.
  4. We Bought A Zoo ($19M) - Not sure I've seen a studio push a product as aggressively as Fox has with this Matt Damon/Cameron Crowe collaboration. From the plastering of billboards to the innumerable "advance screenings" - heck, the entire cast went on 'Anderson' to hawk it - awareness has been achieved but interest is ultimately going to be the issue.
  5. The Adventures of Tintin ($18M) - You want bizarre? How about two movies directed by Steven Spielberg unleashed on the same weekend. While 'War Horse' is epically long has triple the hype, families need something to see and this one will draw from the younger set. Main problem - those little ones have no earthly idea who or what Tintin is.
  6. Alvin & The Chipmunks: Chipwrecked ($17M) - Stored away less than half of the second Alvin flick in its opening frame - the fact that it looks positively wretched likely played some role in that sum.
  7. War Horse ($13M) - It's roughly 30-45 minutes too long but Spielberg's return to grandiosity has folks buzzing and in turn flocking to see it when it opens on Christmas Day.