- Puss in Boots ($55M) - Seeing as the Shrek films have raked in roughly 3 billion bucks worldwide - spinning-off Puss is a brilliant marketing move that's getting a serious jump on the holiday cash by opening this far out. Last year, Megamind opened to $46M in early November - Puss is roughly 99.7% more bankable that that flick was. It's 3D - it's IMAX - it's going to crush it at the box office for weeks. (read my B+ review below)
- Paranormal Activity 3 ($30M) - Paramount deserves major props for unleashing this two weekends before Halloween. It set the October opening record last weekend and will again see massive business this Halloween weekend. Word-of-mouth is reasonably strong and there are no other horror options.
- In Time ($11M) - Justin Timberlake has yet to have a smash at the box office (no, Shrek & The Social Network don't count) and this seen-it-all-before sci-fi creation won't be changing that streak. Important opening weekend for JT - the results could have studios seriously questioning casting him as a lead ever again.
- Real Steel ($8M) - We have an upset in the four hole - a now stale Jackman over a fresh Depp.
- The Rum Diary ($7M) - Can't see any interest in this beyond Johnny Depp - trailers are meant to inspire you to plunk down your cash not question if that's the best you've got.
Friday, October 28, 2011
The Multiplex Projector
Slight tweek on this franchise's name just as Dreamworks unleashes an uber-profitable new one: